Your first steps in investing

3 March 2022

Your first steps in investing

As some of you know, we have embarked on a big mission: to help the next generation make better-informed investments by rebuilding the investment platform.

Where did it start?

Friends, family, and acquaintances triggered the idea for They wanted to invest and activate their money but were struggling with existing investment platforms. Prevailing complaints demonstrate that existing platforms are overly technical and confusing. Most people don’t know where to start when investing. They find it too overwhelming to invest their own money without a financial background or education. Leaving them to either give up before starting or making poor decisions that lead to financial loss.

You’re not alone.

1/3 of Millennials do not know how to invest while 2/3 find investing confusing.* The people struggling with investing go beyond our friends, family, and acquaintances.

What is

How do we help the next generation get started in investing? And how do we help you make better-informed investments to avoid taking on unnecessary risk? is a carefully designed mobile investment app with robust engineered technologies that will help everyday investors with their first steps in investing. You shouldn’t have to worry about how to get started, confusing technical financial lingo, or feel constrained with your current amount of money. The app will take you by the hand and teach you about investing, from the basics to the more technical information, all while letting you invest any amount of money. We believe in learning-by-doing. We believe in integrating investment learning and actual investing into one seamless platform. Why complicate things when you are already busy being a good colleague, friend, partner, or parent?

The app makes investing with ease possible for everyone. Your journey towards better-informed investments is mapped out for you. The only thing you need to do is get started with the investment app.

What is the next step?

We are currently working hard to get you started with the app. For now, you need an invite code to get early access. It is not intended to be exclusive, but we must ensure the scalability of the app. Among other things, this means having well-tested features and tools to ensure that you will have a great investment experience.

We appreciate all the interest in and can’t wait to share the new beginner-friendly mobile investment app with you. Please keep providing us feedback to help shape in becoming your ideal investment platform.

All the best.